Rick Santorum Featured in Adult Site Ad

Adult video site Hot Movies is betting on anti-gay presidential candidate Rick Santorum to help raise the profile of its on-demand service.

The company's new ad campaign features a photo of the sweater vest fetishist and references the "frothy mix" definition one stumbles across during a Google search. What is Hot Movies' angle here? The ad promises that the site's videos will show you how the noun "santorum" is made.

Check out a larger version of the gross and genius ad below.