Ray-Ban Goes Gay

By: Michael Matson
4.27.2012

Sunglass manufacturer Ray-Ban brings its advertising into the 21st century with a new advertisement that features a 20th century same —sex couple. The big gay ad is part of the iconic brand's "Never Hide" campaign that also commemorates Ray-Ban's 75th anniversary.

The advertisement features two men holding hands as they walk down a bustling urban street. The couple and cosmopolitan pedestrians in the photo are dressed in fashions from the 1940s.

The LGBT community is heaping universal praise on Ray-Ban for the new ad, which is reportedly the company's first to include a gay couple.

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