In Brief: Bench Twist

By: Michael Matson

Today is a benchmark of sorts.

This is the third post in less than a year featuring a campaign from Bench—the clothing that began in the Philippines, and is now distributed in China, the U.S., and the Middle East. The foxy Filipino models are a key factor in our ongoing coverage, but just as important is that Bench takes a distinctly different approach to their advertising each season.

This time out, the Bench boys are served up with saturated candy-colored lighting that makes them look as savory as sweet shop treats.

Oh yeah—the underwear is real nice, too!