In Brief: Ruf Water

By: Michael Matson

As was the case in 2011, the Rufskin crew traveled to Brazil's beautiful beaches to cast and shoot its spring/summer swimwear campaign. And Rufskin owner/designer Hubert Pouches infused the 2012 collection with colorful prints and neon hues, making sure that the beaches will be even brighter when boys flock to them.

Go below to submerse yourself in more Ruf waters.