'Ab Fab's' Patsy and Edina Star in New Alexis Bittar Campaign

By: Michael Matson
1.27.2012

Yeah, Babe!

New York jewelry designer Alexis Bittar booked Jennifer Saunders and Joanna Lumley to star in his latest advertising campaign as their Absolutely Fabulous alter egos, Edina Monson and Patsy Stone.

“I’m a massive fan!” Bittar tells British Vogue. “From the first episode I inherited the word 'sweetie' for five years. It got to the point where it was nauseating and I was forced to stop.”

The admiration is mutual.

“Such a fabulous shoot in the glorious jewelry from Alexis,” said Lumley. “ It was sensational and I am thrilled with the pieces I have from his generous talented hands. Patsy was transfixed by the quality and wants lots more forever. I hope the campaign rocks: I am a fan for life.”

Watch Patsy and Edina pose, pout, and ham it up for the camera in Vogue’s behind-the-scenes footage of the campaign shoot.

Comments

B. 2.10.2012 11:28:00 AM

Our community will NEVER let these two go away. To that fact I'm grateful. I love AbFab to the end. Revisiting our old friends is always fun. "Should we finish off the Beluga, or should we have some Smoke Salmon and nibbly thing".

Gregory 1.28.2012 6:58:00 PM

I love these girls. ANd i love the show. AM happy that they are back on t.v. with new seasons...

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