Jean Paul Gaultier's Marvelous Diet Coke Campaign

By: Michael Matson

Diet Coke recently named French designer Jean Paul Gaultier as the brand's new creative director. And the first campaign launched under Gaultier's command proves his creative mettle remains firmly intact.

In images shot by award-winning photographer and director Stéphane Sednaoui, portraits of the 60-year-old's impish face are strategically placed over those of (presumably) female models dressed head-to-toe in Gaultier gear, thus continuing his long history of blurring gender lines with light-hearted humor.

Gaultier has also designed limited edition bottles of Diet Coke that will be available in nine countries in Europe beginning in April. But the outré eye candy does not end there.

Gaultier can also be seen on screen with chic French marionettes in episodes of The Night & Day Serial Designer, a new series of short films promoting the iconic beverage. Check out episode one at the bottom of the post, just below the Diet Coke print ads.