Was Rufus Wainwright Too Gay for Gap's 'Love' Campaign?

By: Daniel Villarreal
11.19.2012

Gap recently featured gay crooner Rufus Wainwright and his newlywed husband Jörn Weisbrodt, as well as the cast of the gay NBC comedy The New Normal, in the print ads for their recently unveiled holiday campaign "Love Comes in Every Shade" — Wainwright and Weisbrodt represent "Married Love" while the New Normal gang represents "Modern Love" — but they didn't include them in their campaign video (shown below).

What gives?

Working at Gap is almost rite of passage for some gay men, and Gap certainly isn't shy about prominently running gay-friendly campaigns — so did they chicken out?

To be fair, their print ads also featured actor Michael J. Fox and Tracy Pollan; actress Haley Bennett with her dad and sister; and Gia Coppola and Nathalie Love... and none of them appeared in the video either.

Plus, the video does show two men being affectionate; those men just happen to be the rapper Nas and his dad, two presumably straight guys.

Maybe we shouldn't be so Ebeneezer Scrooge about Gap's selectively gay holiday ads and instead take a cue from GLAAD and celebrate the inclusion of gay couples in a nationwide campaign.

But seeing the 'mos in video sure would have been the chestnut gravy on our Christmas* goose, if you know what we mean.

*No offense to any non-Christians, atheists or people who celebrate Kwanzaa.

Tags: CELEBRITIES
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