'The New F Word' Gives Bullying the Bird

By: Jase Peeples
6.5.2013

Friend Movement, a new grassroots antibullying organization created by Ronnie Kroell and Elliot London, has joined the battle to end bullying with a powerful celebrity-studded campaign.

“The New F Word” campaign evokes a strong message of self-empowerment by literally giving bullying “the bird,” while encouraging youth to stop using words like fatty, freak, and faggot by choosing to be a friend instead.

Friend Movement plans to reach an impressive goal to shoot 10,000 photos in 90 days across 40 cities in hopes of raising global awareness of the anti-bullying cause. Many stars have already participated in the campaign, including Adam Lambert, Tim Gunn, Darren Criss, and many more.

In addition to the campaign, the organization has also planned the Friend Movement Benefit Concert scheduled for July 1 featuring headliner LeAnn Rimes.

On the following pages, take a look at a handful of the celebrities who have already posed for the campaign, adding their star power to battle against bullying.

Tags: PEOPLE
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