Best Gay Ads 2011

With the collective LGBT buying power expected to exceed $835 billion in 2011, you would think that advertisers would want to approach gay pockets with deeper, more accurate representations of our community.

Let’s face it: Money talks and some of our wallets have plenty to say.

Let’s also face that we live forward. We buy forward too. And we should hold advertisers accountable for any backward perspectives less we allow them to reframe, in their terms, the queer psyche under some gilded marketing fantasy and cliché. Change only comes under pressure.

Yet, if we look at the most recent winners of GLAAD's Amplifier Awards, some advertisers out there already extend themselves to our instincts and predicaments. Without further ado, we present to you this year’s winners of GLAAD’s best gay-themed ads.

Do they walk the gay walk? Talk the gay talk? You be the judge.

 

Outstanding TV Campaign – Mainstream Market "The Web is What You Make of It: It Gets Better Project"

Outstanding TV Campaign – LGBT Market "Cocktail Cabaret" (Absolut Vodka/RuPaul's Drag Race)

Outstanding TV Campaign – LGBT Market "The Experts" (Expedia/TripOut)

Outstanding Print Campaign – Mainstream Market "Stick Around. Things Get Interesting." (Kaiser Permanente)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Outstanding Print Campaign – Mainstream Market "So What's Cooking in the Kitchen" (GE Monogram)

 

 

 

 

 

 

 

 

 

 

 

 

Outstanding Outdoor Campaign "Beach Towel" (American Airlines)

 

 

 

 

 

 

 

 

 

 

 

 

 

Outstanding Print Campaign – LGBT Market "Wells Fargo Advisors ADPA Campaign" (Wells Fargo)

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Outstanding Social Marketing Campaign "I Love My Boo" (GMHC)