Watch: Mattstache - ‘Turn Me On’ by David Guetta ft. Nicki Minaj

Even if Matthew Ferguson’s five-year-old beard is no longer with us, its memory will live in the internet forever as “Mattstache - David Guetta - Turn Me On ft. Nicki Minaj,” a new viral video best viewed while under the influence of liquor and cat videos.

And it’s not as bad as I make it sound. All told, the assemblage of face and hair against a black background is oddly hypnotizing for a short while. Video below (via World of Wonder).

The Huffington Post has more on Ferguson’s sudden rise from obscure but hairy Rutgers University staffer to clean-shaven YouTube celebrity here.