New Grooming Trend: 'The Boyzilian'

By: Colby Scott

Gay men have long espoused the virtues of clipping or shaving their pubes to deforest the fur, accentuate the abs, and to better present their privates. But there have always been limits... until now.

As women have the Brazilian, some men are now getting what certain stylists are calling "The Boyzilian"—a complete waxing of all the hair down there. What's more, The New York Times reports that it's not just the gays or models or swimmers doing it, but men from all walks of life.

“What we’re finding is, it’s everybody,” said Mike Indursky, the president of the Bliss chain of spas, which offers a men’s Brazilian called the Ultimate He-Wax for $125. “It’s the gay community, it’s the straight community, it’s very conservative guys, it’s very liberal guys. All different age groups are coming in. It’s much, much bigger than we ever thought.”

This isn't just a fad. Indursky says male waxing services at Bliss are projected to double in popularity by year's end, while at Face to Face in the Flatiron district, men’s bikini waxing accounts for around 70% of their weekly business.

Why are guys going bare with all their hair? Music producer Evan Scott (32) wants to "return the favor” to his girlfriend who waxes her body for him. Jason Chen, an associate style editor at Details magazine, says it's not necessarily about emulating people in the media. “It’s about maintaining yourself and keeping things clean.” And Pirooz Sarshar from men’s advice website PRZman, says you don't have to go to a salon if it makes you nervous or uncomfortable. He's been doing his own Boyzilians with a personal shaver for years because "I feel better, it looks better. I feel like I’m cleaner, and its more sanitary.”

Read all about it at The New York Times, or find your own look in our Shave My Style hub on