Are You a Nasty Pig Too?

By: Brandon Voss

Gay owned and operated in NYC's Chelsea ’hood, the edgy men's clothing store Nasty Pig, which sells everything from sweat pants to rubber sheets, has just launched a very sexy new social-media campaign.

Customers are being encouraged to photograph or film themselves in their finest Nasty Pig attire and then show off their lil' piggy side by tweeting the results with the straightforward hashtag #iamNASTYPIG.

Need some inspiration? A hot, hairy skateboarder named Mark, who loves the brand but has trouble actually keeping the clothes on his body, kicks things off in the video below. You might recognize the young model in this other #iamNASTYPIG video — which is a bit more NSFW and apparently too racy for YouTube — as Matthew Camp from our list of 13 to Watch in 2013.

Oink oink!