WATCH: Nasty Pig Meets Naughty Dog

By: Brandon Voss

Gay owned and operated in NYC's Chelsea ’hood, the edgy men's clothing store Nasty Pig has just released the video lookbook for its Spring/Summer 2013 collection.

“iamNASTYPIG” shows off the brand's hip new styles through the story of a sexy New Yorker — played by sweet-smelling go-go superstar Matthew Camp — who must chase after his runaway pit bull through the streets of Brooklyn and Manhattan, passing Nasty Pig models and lots of downtown personalities working their Nasty Pig gear.

Thanks to that pooch, there's also a meet-cute!

“Anything can happen on a hot New York summer day, and we wanted to capture the energy that buzzes through the streets and inspires us to create," says Nasty Pig CEO David Lauterstein. "Our collection for Spring/Summer 2013 is bold, colorful and adventurous — just like all the crazy New Yorkers we worked with on this lookbook, and our amazing customers.”

Check out the clip below.