One Million Moms Made the Kraft Guy Even Zestier
Kraft's Let's Get Zesty campaign first tossed our salad this past spring with actor-model Anderson Davis as the salad dressing's smokin' mascot.
Soon after, One Million Moms urged its followers to demand that Kraft discontinue the "offensive" campaign, which only made it more delicious.
"They generated so much interest in advertisements that had already run their course, breathing a second life into Zesty," says photographer Douglas Friedman of the Christian activist group. "It inspired the entire creative team to make this next series of images even better and to push it a little farther." Thanks, OMM!
In the new campaign, the Zesty Guy poses on a tennis court, on a mechanical bull, out picking fruit, lounging on the beach, and buried in the sand. In other words, the undressed salad dressing dude can take the heat but still got out of the kitchen.
See more of the new zesty shots on the following pages.