Salute J.R. Ewing With a 'Dallas'-Inspired Bourbon

By: Patrick Yacco
2.24.2014

To tie-in with the show's upcoming third season, Variety reports that TNT is releasing a bourbon honoring Dallas's J.R. Ewing, the character portrayed for decades on the small screen by the late Larry Hagman, who passed away in November 2012. Whether he was making a deal at the Cattleman's Club, relaxing at his estate on Southfork Ranch, or celebrating Ewing Oil's accomplishments at the Oil Baron's Ball, Ewing would frequently order a bourbon and branch, thus making it the tycoon's drink of choice.

Rolling out in 14 states and eventually throughout the United States and abroad, the four-year-old bourbon is produced in Kentucky and "features a slightly fruity nose with hints of vanilla, oak sweetness, and a touch of orange." Its bottle and stopper are emblazoned with images of the Southfork Ranch, home to the Ewing family.

Debuting in the late 1970's, Dallas quickly rose in popularity to become one of television's most popular prime time soap operas. It was also one of the earliest television programs to include a benevolent portrayal of a gay character, and it developed a strong queer following due to its ongoing plot lines of power, romance, and betrayal. A number of cast members have voiced their appreciation for their gay fans, especially Linda Gray, who portrays J.R.'s long suffering wife Sue Ellen.

The first episode of the new season airs Monday, February 24, on TNT.

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