Golden Iris Awards

Rufskin: Reader's Choice Winner for Campaign of the Year

By: Michael Matson

In a very close race—a statistical tie, in fact— readers chose Rufskin’s effervescent swimwear campaign over Golden Iris winner Kenneth Cole’s stark populism by just 1%.

Why did Rufskin win by a nose?

The reason is likely due to Rick Day’s breathtaking photos—which took many by surprise.

The men's clothing line consistently delivers solid and sober advertising, but this year injected a fizzy eroticism into its swimwear ads while retaining the earthy appeal that anchors its brand identity. The campaign images were Oz to the previous' Kansas (and to Kenneth Cole's as well). Factor in the effortless sensuality of models Pablo Moraes (left) and the late Murilo Rezende (below) and you have the final ingredients for Rufskin’s best campaign ever.


View the final Reader's Choice voting results here.

View the Golden Iris Award winner here.