Gay Doritos Ads Won't Run During Super Bowl

By: Jackson Lourd
1.25.2011

Our excitement for the Super Bowl was fun while it lasted. Word comes from media watchdog group GLAAD that the naughty gay-themed television commercials allegedly filmed by Doritos to air during the football championship broadcast on February 6 will not only not be shown on television, but the video clips might be pulled from YouTube.

Here's why...

 

According to an article posted on GLAAD's blog today, Frito-Lay Director of Public Relations Chris Kuechenmeister says the two ads were two out of 5,600 that were submitted to the company for its Crash the Super Bowl” contest. Furthermore, the YouTube page on which the ads appear is a fan-made page, and not the official page for the Crash the Super Bowl contest. Kuechenmeister says the two ads were not among the finalists chosen by a panel of judges, and have no chance of airing during the Super Bowl or otherwise.

 Kuechenmeister tells GLAAD that the contest’s judges sought to “identify spots that were appropriate for everyone” and “observe a level of respect for everybody.”  Even though the spots do not appear on the contest’s official YouTube page and the company has no direct ability to remove them, Kuechenmeister said he would be raising the issue with the company’s legal team.

6a01156e9cba4c970c0148c7f62607970c-320wi Our excitement for the Super Bowl was fun while it lasted. Word comes from media watchdog group GLAAD that the naughty gay-themed television commercials allegedly filmed by Doritos to air during the football championship broadcast on February 6 will not only not be shown on television, but the video clips might be pulled from YouTube.

Here's why...

 

According to an article posted on GLAAD's blog today, Frito-Lay Director of Public Relations Chris Kuechenmeister says the two ads were two out of 5,600 that were submitted to the company for its Crash the Super Bowl” contest. Furthermore, the YouTube page on which the ads appear is a fan-made page, and not the official page for the Crash the Super Bowl contest. Kuechenmeister says the two ads were not among the finalists chosen by a panel of judges, and have no chance of airing during the Super Bowl or otherwise.

 Kuechenmeister tells GLAAD that the contest’s judges sought to “identify spots that were appropriate for everyone” and “observe a level of respect for everybody.”  Even though the spots do not appear on the contest’s official YouTube page and the company has no direct ability to remove them, Kuechenmeister said he would be raising the issue with the company’s legal team.

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