Golden Iris Watch: 2(x)ist
Last year, 2(x)ist signed up fashion model André Ziehe to be the face and body of their 2010 campaign, who helped upgrade the underwear line's image from gay ghetto to cosmopolitan chic (and nabbed them a Golden Iris nomination).
The Brazilian babe is back, starring in 2(x)ist's spring/summer 2011 ads. And this season's campaign employs neon lights and vivid colors to showcase the beautiful briefs. André looks pretty flawless, too.
Go below for more.