Golden Iris Winners Share Details Cover

In a move that is perfectly timed to generate buzz amongst the fashionistas at New York's Fashion Week, Details magazine has given itself a makeover.

The new focus of the 29-year-old publication includes a pumped up health and fitness section called "The Body," which features Chad White (with his new 'do) working out shirtless. And the men's mag ditched celebrities in favor of models for the revamped format debut; selecting Sean O'Pry (left), Arthur Kulkov (center), and Noah MIlls (right) to share the March 2011 cover. This decision, in our opinion, is a long overdue return to the days of yore when fashion magazines put fashion models on the cover.

It's also interesting to note that O'Pry was Eye Candy's 2009 Golden Iris Award winner for Fashion Model of the Year, and Mills was bestowed with the honor for 2010. Which  has us thinking we should keep a very close eye on Mr. Kulkov in 2011.

It's also interesting to note that O'Pry was Eye Candy's 2009 Golden Iris Award winner for Fashion Model of the Year, and Mills was bestowed with the honor for 2010. Which has us thinking we should keep a very close eye on Mr. Kulkov in 2011.