In Brief: Pump Up the Jam

The makers of Jam underwear know that it takes more than just quality goods to attract consumers. It's also important to show what your product can bring to the table in the incredibly competitive global market for sexy skivvies. The conundrum leaves many marketing folks struggling to find a way to stand out in the tightey whiteys world.

One simple solution is to hire a model who fills your product to the rim with him. And Jam did just that to showcase their new collection. The fact that their model is humpy beyond belief is a given: It's a job prerequisite. But what makes this delicious dude unique is his how he fills every nook and cranny of those undies, front and back.

Not sure why, but we're suddenly craving Jiffy Pop popcorn. Feel free to check out the rest of the pics while we search our kitchen cupboards.

Photos: Ramón Gellida