For Archie Comics, Antigay Boycott Is Good For Business

After the OneMillionMoms project failed to sway JC Penney executives over their decision to hire the most powerful lesbian in Hollywood--Ellen DeGeneres--as a company spokesperson, the socially conservative, and very Christian movement lost no time protesting other companies vaguely compelled to embrace the gay community, or rather, the greatest threat facing traditional marriage today.

Earlier this week, according to Towleroad, the same antigay group threatened to boycott Toys ‘R’ Us on the assumption that the toy giant would continue to sell Life with Archie #16, a comic book in which the openly gay character Kevin Keller marries his boyfriend, whom he met while serving in Iraq.

But as of lately, despite what OneMillionsMoms would love to make you believe, these sorts of homophobic boycotts almost always have the opposite of the desired effect. On Friday, Jon Goldwater, the co-CEO of Archie Comics, announced that—quote—“the company has sold out of LIFE WITH ARCHIE #16.”

“Kevin will always be a major part of Riverdale, and we’re overjoyed, honored and humbled by the response to this issue,” Goldwater said. “Our fans have come out full force to support Kevin. He is, without a doubt, the most important new character in Archie history. He’s here to stay.”

Moms, please take my advice: Pray harder, ladies. Pray harder.

Read more on Life with Archie #16 at Towleroad.com.