Are Target's New Gay Marriage Greeting Cards Just A Ploy?

By: Daniel Villarreal
7.17.2012

When the Target Corporation gave $150,000 to help an elect anti-gay Republican for Minnesota governor in the 2010 mid-term elections, many gays vowed a boycott.

But now it's 2012 and Target has been selling seemingly pro-gay goods, such as Pride t-shirts and, more recently greeting cards for newly married gay couples.

The cards, which were created by Carlton Cards, have been on sale since mid-June and have greetings like "Mr & Mr" and "For two special women" written on their fronts.

Target says that they wanted to offer “wedding cards relevant for everyone,” but is this just a sales ploy so Target can snag some of the $790 billion dollars that gay consumers will spend this year, or will the company support pro-gay candidates this upcoming election season?

Such will determine whether Target really loves us or loves us not.

Tags: NEWS
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