Hop Aboard the West Hollywood Party Trolley

By: Neal Broverman

West Hollywood premiered its Pickup trolley line on Friday night, offering it up as an alternative to driving, bus-ing, or cab-ing to the bars and restaurants on Santa Monica and Robertson boulevards.

The free trolley bus, operating on a four-mile WeHo loop from 8 p.m. to 3 a.m. on Friday and Saturday nights, is decorated bright yellow, with pop-art images of hot people beckoning riders with suggestive messages like "Cuddling & breakfast not required." The buses blast house music and have photo booths for riders to take snapshots. Aside from the free fare, the Pickup line offers discounts at local institutions like the Abbey and Hugo's.

Last week was a "soft-launch" — the Pickup officially starts next weekend for a six-month trial period. WeHo officials will look at ridership numbers after that to determine whether to continue funding the bus or to seek outside partners. In the meantime, hop on if you're in town!

See more Pickup photos on Out Traveler.