James Franco Plays House in Hollywood Forever Cemetery
Airbnb, a popular website that provides travelers with shorterm rentals, has launched a new marketing campaign in L.A. aided by stars like James Franco, Moby, and Anjelica Huston, who are "curating" prefabricated pop-up houses all over the city.
Never one to shy away from something weird and artsy, James has overseen the creation of a small house in the Hollywood Forever Cemetery that, according to a press release, "takes guests on a nostalgic journey through Hollywood history." The final resting place for stars like gay actor Tyrone Power and rock icons Johnny and Dee Dee Ramone, the cemetery often hosts parties, film screenings, and DJ sets.
Designed by Matthew Lanphier, James's house is a mini-masoleum with a sign reading "YOLO," the acronym for "you only live once," which is meant to be ironic in light of its surroundings. It also features a custom paint-by-numbers piece, a hand chair, a headboard fashioned out of leather scraps, and an exterior wall decorated with miniature vases of flowers and 32 placards printed with quotes from James's favorite authors — similar to what you'd see in an actual mausoleum.
Read more about the campaign here.