"Heart of Broadway" Premieres on here! TV

By: Jase Peeples
9.8.2011

It’s no secret that Broadway has been a powerful force of entertainment and inspiration for many years, but what you may not know is the fundraising organization Broadway Cares/Equity Fights AIDS has been harnessing that power to make positive change in the battle against HIV/AIDS since the late 1980s.

The industry-based, nonprofit AIDS fund-raising and grant-making organization known for its spectacular fund-raising events—including Broadway Flea Market & Grand Auction, Gypsy of the Year, The Easter Bonnet Competition and the notoriously popular Broadway Bares—will have its own moment in the spotlight when the new one-hour documentary special Heart of Broadway: The Ensemble Behind Broadway Cares/Equality Fights AIDS premieres tomorrow, September 9, on here! TV and here! Online.

“Broadway Cares/Equity Fights AIDS is undoubtedly one of the most revered and respected nonprofit HIV/AIDS organizations in the country.  We at here! TV felt that theirs is a vital and compelling story and we wanted to be the ones to tell it. It was a great honor and privilege to be allowed such access to their world. We are all so incredibly proud to bring this moving special to our viewers,” says Josh Rosenzweig, here! TV’s Senior Vice President of Original Programming & Production.

Heart of Broadway goes inside Broadway Cares/Equity Fights AIDS for an in-depth look at the organization, which, by drawing upon the talents, resources, and generosity of the American theater community, since 1988 has raised more than $195 million for essential services for people with AIDS and other critical illnesses across the United States.

The special takes viewers backstage and behind the scenes for conversations with key players who reveal what makes this one of the most influential organizations in the world. Featured celebrities, who've repeatedly and graciously donated their time and talents to Broadway Cares, include Denis O’Hare, Marc Kudisch, Jerry Mitchell, Tom Viola, Judith Light, Jen Cody, Terrence McNally, Lillias White, Kathleen Chalfant, Billy Porter, and Ann Harada.

“Seeing so many friends of Broadway Cares participating in this documentary, suddenly 23 years flashed before my eyes," says BC/EFA Executive Director Tom Viola. "It’s remarkable and a bit overwhelming to think about the thousands in the theater community who have been a part of our efforts through the years.  The talents of these individuals are extraordinary, only surpassed by their generosity of spirit.  We are thrilled that here! TV has so brilliantly captured this unique collaboration.”

Check out trailer for this spectacular special below.

 

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