Super Bowl Ads: Best and Worst Ever for LGBT Viewers

By: Gay.net Editors
2.1.2013

NO MANCRUNCH, YES TEBOW
Readers are likely to recall a 30-second "pro-life" ad in the 2010 Super Bowl paid for by the antigay Focus on the Family, starring then-college quarterback Tim Tebow and his mother, who tells viewers she's really glad she didn't abort her future Heisman Trophy-winner of a son. A spokesman for Focus called the ad "life- and family-affirming," which apparently made the ad suitable for the Super Bowl's massive audience, according broadcasters at CBS. But that same year, CBS rejected an ad for gay dating site ManCrunch, saying the broadcaster couldn't confirm ManCrunch's credit. The ad — much to the chagrin of many gay viewers — featured a Minnesota Vikings fan passionately kissing a Green Bay Packers fan after the two share an accidental hand-graze in a bowl of chips. A spokeswoman for ManCrunch said the network's rejection of the ad was "straight-up discrimination," especially following the news that CBS would air the Focus commercial starring the Tebows.

Tags: TV
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