Super Bowl Ads: Best and Worst Ever for LGBT Viewers

By: Gay.net Editors
2.1.2013

BITCH SLAP HAPPY
A Motorola ad for the 2010 Super Bowl featured actress Megan Fox supposedly taking a self-portrait while in the bathtub, and wondering what would happen if she sent the photo out to her online followers. Amid a montage of macho guys who are tragically distracted by Fox's bare shoulders, the ad shows a woman slapping her boyfriend for looking at the image, followed by two effeminate, presumably gay men, slapping one another for the same offense. New York Times columnist Stuart Elliott panned the ad, saying it played into stereotypes about gay men. As for the shaky logic that two gay men would come to blows over a barely scandalous picture of a straight actress, well… Clearly advertisers can't be bothered by logic when they have stereotypes to perpetuate.

Tags: TV
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