Nasty Pig's Fall Campaign Is Insane
Just in time for the autumnal weather, Nasty Pig has released its fall 2012 campaign. Titled "Technically Insane," the editorial features models in a mad house. As they lose their minds, they wear Nasty Pig's newest releases, plus a few muzzles. The result is a fun series that brings some playfulness to the season.
Nasty Pig sees men as a bunch of swine, but not in a bad way, says company CEO David Laterstein. "You shoud own those parts of your sexuality, but you shouldn't be an asshole. A guy can be cocky but that should stem from the fact that you're a good person. That's how we've built our following without any branding or advertising at all over the years."
Like what you see of Nasty Pig's new campaign? Check out the full series at The Underwear Expert, where things get even crazier.