Enter the Ring with Rich Menswear
Rich Menswear is a Brazilian clothing brand that clearly has a flair for intense advertising campaigns. Its gallery, shot by Marcio del Nero, is inspired by the work of German portrait photographer August Sander. The models in this series, Daniel Macedo and Taua Biral, show off their impressive physiques as they battle it out in a boxing ring. The photos are dark and gritty, focusing on the intense power and masculinity of the models. The result is a compelling compaign that stands out from the "blah" ads that other brands often distrubute. Check out the images below then visit The Underwear Expert for the full series featuring even more underwear and wrestling.