Is the New Hugo Boss Campaign an Instant Classic?

By: The Underwear Expert

The Hugo Boss Spring Bodywear campaign features Alex Lundquist, a handsome and masculine model whose traditionally attractive appearance compliments the classic style of the shoot.

The Hugo Boss brand is clearly pushing a sophisticated image, aimed at the man who enjoys the look of underwear advertisments from the early 90s.

The black and white images show Lundquist wearing the new Hugo Boss briefs in the embrace of a nude female model. His confidence and mature sexuality display his skill as a model and justify his selection for the series.

Have a look at the photos below, then visit The Underwear Expert for more photos from the Hugo Boss campaign. 

For more information about this brand: Hugo Boss

The Underwear Expert is the new men's underwear resource covering 200+ men’s underwear brands including Calvin Klein Underwear2(x)ist and more. Be sure to like us on Facebook!