The Awesomest Underwear Ad Campaigns Ever

By: The Underwear Expert
7.18.2013

Warning: The ads you are about to see may offend you — that is, if you somehow object to super hot and sexually driven underwear campaigns.

The Underwear Expert has assembled some of the hottest and the most infamous underwear ads ever created. These brands couldn't care less whom they offend with their provocative ad campaigns, from Athena's racy 2011 partnership with French athletes (pictured) to controversial Calvin Klein classics, which is probably why they're so popular and memorable. In fact, it's because of these campaigns that more and more brands are pushing the envelope.

See more of our all-time favorite underwear ads below and on the following pages.

C-IN2, 2007

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