Sweetheart Candies Aren't 'Gay' Anymore

By: Brandon Voss
2.14.2013

Printed with cutesy phrases like “Be Mine,” the chalky Sweetheart candy is 147 years old.

How does the New England-based confectionery company NECCO still sell four million pounds of the heart-shaped message candies in the six weeks leading up to Valentine's Day? Aside from nostalgia and customer stupidity, one secret to their success is keeping those candy slogans current.

Below, find a list of their most notable retired sayings, as sent to The Atlantic. One is sure to surprise you.

1. DIG ME
2. HOT CHA
3. SAUCY BOY
4. GIRL POWER
5. OH YOU KID
6. WHY NOT
7. GROOVY
8. COOL DUDE
9. MY, SUCH EYES
10. FAX ME
11. HEP CAT
12. TELL ME HOW
13. YOU ARE LATE
14. 1-800 CUPID
15. [PEACE SYMBOL]
16. YEAH RIGHT
17. OH BOY
18. YOU ROCK
19. LET'S READ
20. YOU ARE GAY

Hold up just one minute, groovy hep cats — YOU ARE GAY was once an Sweetheart candy option?! Of course, considering these horrible little things have been around since 1847, we can only assume that it meant "gay" in an old-fashioned "Don we now our gay apparel" kind of way. Even so, that's kinda crazy.

By the way, this year's batch of Sweetheart includes new additions UR HOT, TEXT ME, and LOML — aka Love of My Life.

In light of the recent Spice Girls reunion and the success of RuPaul's Drag Race, we're calling for GIRL POWER and LET'S READ comebacks.

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