Did Abercrombie & Fitch Just Come Out of the Closet?
Abercrombie & Fitch has had a long history with homoerotic imagery in their marketing.
In fact, there’s no doubt the clothing retailer’s male-objectifying ads have been the lifeblood of the brand.
Yet, the company has routinely denied the gayer side of their famous photos.
However, it now appears A&F marketing may be creeping out of the closet.
A series of four promotional videos, directed by Bruce Webber, focusing on the sport of wrestling (no, that's not gay at all) have been produced for the clothing retailer and one in particular sails into uncharted Abercrombie territory.
The video Other Sports Require One Ball not only features a steamy shower scene, but a guy-on-guy smooch as well.
We’re curious to see if Abercrombie & Fitch will try to sweep this one under the rug (he just slipped in the shower) or if the company will finally have the balls to admit they’re just a tad bit gay.