WATCH: Lady Gaga Is an Irrelevant Flop

By: Brandon Voss

At least that's the message of a new video from Haus of Gaga, in which the Grammy-winning provocateur, shielded by a plastic mask, confronts the words of her haters to the sound of boos and jeers from a faceless crowd.

The clip artfully urges folks not to download Lady Gaga's new single "Applause" or purchase her album ARTPOP when it drops Nov. 11.

Has her reverse psychology worked on you?

See the strange plug and then, if you've somehow managed to avoid it thus far, listen to "Applause" below.